Privacy Policy
1. Introduction
This Privacy Policy explains how metrica GmbH & Co. KG (“we”, “us”, “our”) processes personal data when you visit our website, regardless of your location. We are committed to protecting your privacy and handling personal data responsibly and in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
This website is intended for a professional audience. We do not knowingly collect data from children.
2. Controller
metrica GmbH & Co. KG
Bahnhofstraße 73
48308 Senden
Germany
Email: info@metrica.de
Data Protection Officer:
Our Data Protection Officer can be contacted at the above address or via email at
datenschutzbeauftragter@metrica.de
3. Scope of Processing
When you visit our website, we may process personal data in the following contexts:
- Accessing and viewing website content
- Playing embedded video content
- Technical operation and security of the website
- Managing cookie consent preferences
- Contacting us via email or other provided communication channels
No automated decision-making or profiling takes place.
4. Website Hosting
Our website is hosted in the United Kingdom.
When you access the website, server log files are automatically processed, including:
- IP address
- Date and time of access
- Requested page or file
- Browser type and operating system
- Referrer URL
This processing is based on our legitimate interest in ensuring the security, stability, and functionality of the website (Art. 6(1)(f) GDPR).
5. Embedded Video Content (Vimeo)
Our website uses embedded videos provided by Vimeo Inc., USA.
When you play a video, personal data (including your IP address and device information) may be transmitted to Vimeo. Vimeo may process this data in the United States.
Data transfers are safeguarded by appropriate measures, including standard contractual clauses approved by the European Commission.
Legal basis:
Art. 6(1)(a) GDPR (consent via Cookiebot) or Art. 6(1)(f) GDPR (legitimate interest in presenting audiovisual content).
6. Cookies and Consent Management
We use Cookiebot, a consent management platform provided by:
Cybot A/S
Havnegade 39
1058 Copenhagen
Denmark
Cookiebot allows you to control which categories of cookies you consent to. Cookies that are not strictly necessary are only set after your explicit consent.
You may change or withdraw your consent at any time via the “Cookie Settings” link on our website.
A detailed and current overview of all cookies in use can be found in our Cookie Policy / Cookie Declaration.
7. Google Analytics
We use Google Analytics (GA4) to analyse website usage and improve performance.
Google Analytics cookies are only activated after your consent via Cookiebot.
Data may be transferred to servers operated by Google in the United States. Appropriate safeguards are in place.
Legal basis:
Art. 6(1)(a) GDPR (consent)
8. Disclosure of Data
Personal data is only disclosed to third parties if:
- You have given explicit consent
- Disclosure is necessary for contractual or legal obligations
- Disclosure is required to protect our legitimate interests
No personal data is sold.
9. Data Retention
Personal data is retained only for as long as necessary to fulfil the purposes described in this policy or to comply with statutory retention obligations.
Consent records are stored in accordance with legal requirements.
10. Your Rights (EU / EEA)
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure
- Restrict processing
- Object to processing
- Data portability
Lodge a complaint with a supervisory authority
11. US Privacy Notice
For visitors located in the United States, we do not sell personal data and do not engage in targeted advertising or profiling. Requests regarding personal data may be submitted via the contact details above.
12. Changes to this Policy
This Privacy Policy may be updated from time to time.
Last updated: February/2026